OVRMATTR

Brand Strategy and Design

BRAND VISION

A branding experience that fosters your audience’s sense of safety and belonging with a nostalgic look and feel (that’s also a little bold). An identity that is intentional, fun and accessible to young professionals willing to learn and invest in tangible mindfulness.

AUDIENCE

The target audience is millennials that have been a little bit fucked over by life the last couple of years and need help regaining ownership and a sense of empowerment over their own mental health journies. They want to invest in easy, accessible mindfulness techniques and products to increase the happiness and positive energy in their everyday lives. They are drawn to the bold unapologeticness of your brand because it makes them feel safe while also having a little fun.